Lures In Action LLC is a company that was started in July 2008 by Todd Williamson in Hayward, WI. Todd’s idea to take lures and film them in a natural environment came from a weekend spent video trolling with Don Schwartz. It was apparent that, even in black and white, a bait displayed swimming through weeds or banging the bottom was much more appealing than a poolside demonstration. To begin the 2009 season, a color camera was incorporated, along with specially built brackets which enabled footage of some of the most unique angles ever seen. Add to this formula some of the clearest, most pristine waters and the stage was set.
The main objective of Lures In Action LLC is to provide the highest quality footage at an affordable price. From the basement bait builders to the major tackle producers, our footage will provide viewers actual characteristics of their lure in a natural environment.
Let Lures In Action LLC give you a quote on what it would take to get your baits/lures displayed in a way that lets them speak for themselves.
